New Motion Labs and RadoxX join forces!

New Motion Labs and RadoxX announce new licencing partnership

We’re delighted to announce an exciting collaboration with RadoxX, the renowned German bicycle components manufacturer in a move that reflects our shared commitment to manufacturing quality, innovation and sustainability.

RadoxX was founded in 2020 with a mission to design and manufacture high quality parts for the e-mobility and cycling sector using processes that have a keen eye firmly on the environment and a commitment to its social responsibility. The priority for the Radoxx team focusses on local ‘single-source’ component production that eliminates complex development processes and protracted supply chains.

That ethos aligns completely with ours and makes this impressive German manufacturer the perfect partner to produce and supply our Enduo products to its customer base under our new licence agreement as Steven Senior, New Motion Labs’ CEO confirms:

“It’s so exciting to be working in collaboration with RadoxX and sharing the onboarding of such an exciting new disruptive technology for the chain and sprocket market,” says Steven. “RadoxX and New Motion Labs will share the successes this product and collaboration will bring and we look forward to growing our businesses in line together. Onboarding with RadoxX has been made seamless thanks to a close working relationship between our teams – we’re grateful for having such a cooperative partner.”

We’re proud to have New Motion Labs as a partner,” agrees Florian Zeibig, Managing Director at Radoxx. “A technology that was re-engineered after 100 years in combination with a German production is outstanding and unique. We saw New Motion Labs a few months ago and, from the first second, we knew this was a product we want to create in our factory. To become a licence partner for them is one of the biggest steps for us.

“Supplying this amazing technology to the cycling industry is great and the whole industry will love it. We believe many bike brands will use New Motion Labs’ products that will have been made by RadoxX. The value of this technology is huge. To have a three-times longer lasting drivetrain is the right way to be more sustainable, more efficient, and more reliable.”

A business model with unrivalled flexibility

What’s key to these collaborations is a business model that ensures our partners have unrestricted access to our patented, award-winning technology with the unrivalled flexibility of utilising an existing supply chain, manufacturing in house or buying from an approved manufacturers. Indeed, our customers’ ability to enjoy competitive cost and retain manufacturing control while harnessing our revolutionary technology has been widely vaunted in the e-mobility and cycling sectors as key to the appeal of a New Motion Labs partnership.

This approach is an integral part of New Motion Labs’ fast scale-up programme that’s answering the call for matchless lifetime and durability qualities as we expand our reach both geographically and strategically into the industrial sector. The advantages and opportunities being reaped by those in the cargo and e-bike sector now promise exponential savings on cost, carbon and pre-planned maintenance for environments where industrial machinery dominates too. 

If you’d like to find out more about the benefits that come with a New Motion Labs partnership, contact